Sifted: What do startup founders pay themselves? (February 28, 2022)

Sifted has made available for download their article, “What do startup founders pay themselves?”, published in Sifted. The article begins as follows:

When you’re a startup founder, the question of how much to pay yourself is not always straightforward.

For Jeff Gardner, founder of personal finance tool Praxeo, figuring out what was “reasonable” was nigh on impossible in the beginning.  

“Everything I searched for online seemed either out of date or wildly biassed towards the 20-something founder in San Francisco,” explains Gardner, who is based in Lombardy, Italy.

“I knew I’d have to take a salary (I have three kids so living on ramen isn’t really an option). In the end, I just asked a bunch of other founder friends and a few investors to get a ballpark idea, gave myself a healthy pay cut from my last full time role as an employee, and called it good.”

Gardner isn’t the only founder to have relied on advice from peers, plus a bit of winging it.

Click here to see the full article: “What do founders pay themselves?”

Posted by Anthony Tran, Associate Editor, Wealth Strategies Journal

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