Teresa Matich has made available for download her article, “How to be More Persuasive as a Lawyer: Robert Cialdini”, published on the LexBlog. The abstract is as follows:
When you hear the word “persuasion,” what comes to mind? A skilled litigator? A snake oil salesman, or something else? Dr. Robert Cialdini, The Godfather of Influence, New York Times bestselling author, and seminal expert on ethical influence, negotiation, and leadership—declares persuasion a tremendous force for good.
For example, he once worked with young entrepreneurs to send messages persuading people to reduce their energy consumption in the home. The results were astounding.
“There are now 100 utilities around the country that are sending these messages to people, and in the last 10 years we have saved 36 billion pounds of carbon dioxide from entering the environment,” Dr. Cialdini said.
We spoke with Dr. Cialdini prior to his exceptional keynote at the 2022 Clio Cloud Conference about how lawyers can harness the power of persuasion for successful legal arguments, practices, and careers.
Posted by Marin Larkin, Associate Editor, Wealth Strategies Journal.
Wealth Strategies Journal 